This revenue helps us to fund journalism across The Independent. Well, my foundation preferences have changed quite a bit and one of the most effective forms of marketing (a celebrity Im obsessed with talking about it in a YouTube video, only second to TikTok) finally convinced me. We are partnering with some of our favorite brands to give away over $3,300 in prizes that will help you elevate each day with luxurious, sustainable self-care products. Instead of creating products that customers would need to try in a store, Oddity uses data and AI to make tailored product recommendations for clients. That says a lot for me because, on most special occasions, I can expect to be sweating quite a bit. We independently research, test, review, and recommend the best If you buy something through our links, we may earn an affiliate commission, at no cost to you. shades of Il Makiage's Lip Slip lip colour, ranging from pinks and reds to browns and nudes (we tested out Pink Lady and Pale Pink). fantastic service. I ordered it and tried it out for a month. #ilmakiage #foundation #ilmakiageconcealer*Watch in HDHi Guys, This is my second attempt at trying the IL Makiage Foundation. Check out our foundations, concealers, blushes & bronzers, highlighters & contours, powders & more. Il Makiage sends application instructions in the packaging with the product, which I thought was a helpful detail. Later, in January 2022, Oddity brought in $130 million from investors such as Franklin Templeton and Fidelity Management, at a $1.5 billion valuation. RAW NO FILTER VIDEO!!! I came for the Woke Up Like This Foundation, and stayed for everything else. Its not flat or matte by any means, but it definitely doesnt look shiny either. ', Cut through the noise and get practical, expert advice, home workouts, easy nutrition and more direct to your inbox. . You get a little more bang for your bucks. I also tested this foundation on a hot day in my apartment with less-than-stellar A/C, and it didnt melt off even when I was sweating up a storm. The Everygirls product selections are curated by the editorial team. Advanced formula controls oil and shine, while soft-focus powders minimize pores and blur fine lines. ', 'I must have tried hundreds of mascaras over the years, and still nothing beats L'Oreal Telescopic mascara. See more This foundation is amazing , as long as you take the correct shade, a bit of mismatch , it will not work nicely (atleast not for me) . In 2021, the company acquired Voyage81, a deep tech AI-based computational imaging startup founded in 2019 by Niv Price, the former head of research and development for one of the Israeli Defense Forces' elite technological units, Dr. Boaz Arad, Dr. Rafi Gidron and Omer Shwartz. The foundation brush applies it beautifully for a really even base. The Tel Aviv-founded company looks like it could even be preparing for an initial public offering, despite rising uncertainty in markets and the economy, experts told CNBC. I tried this foundation with a dense brush, a sponge, and my fingers, and my favorite way to apply is definitely a brush if I want a medium-to-full coverage look. Il Makiage launched in 2018 and has a full product line, but their foundation is likely their most notable launch. Not only does Il Makiage's extensive colour-match quiz find your foundation, it also matches up the F*ck I'm Flawless concealer mine was significantly lighter which made me apprehensive at first but it worked wonders for both covering up and contouring. For reference, Im wearing shade 110, and currently, my best match is LOreals Infallible Pro Matte in Sun Beige or Fenty in 290. IL MAKIAGE is a consumer-tech company which builds and scales digital-first brands to disrupt the offline-dominated beauty industry. Available in 50 shades for all skin tones. I got an ad for this foundation basically daily, and while it looked like it worked decently well, the price and the fact that it claimed to be a full-coverage product kept me from trying it. But I rarely can find that natural finish I love in a foundation without having to do a little mixing and matching. After completing my look, I experimented and decided to go without applying a setting spray. My perfect foundation is one that delivers a smooth, matte finish without drying my skin. What does it have that Il Makiage doesn't? In fact, the foundation is so popular, it's . This has to be our favourite, which makes sense as it's the most expensive that Il Makiage offer. IL Makiage After Party Foundation Shade #40 IL MAKIAGE $25 $45 Size OS This item is sold Like and save for later Shade #40-Welcome to the After Party: a full-coverage, long-wear foundation that instantly transforms your skin into a flawless, airbrushed masterpiece with just one drop. Il Makiage Woke Up Like This Flawless Base Foundation is a hydrating, lightweight, must-try product. Later that year, it announced the offering of a so-called security token, which would convert into a share of stock in an eventual IPO at a 20% discount to the opening price. Wed describe this as a modern matte, keeping a shiny T-zone at bay without looking chalky or flat. ', 'This was a winner for me purely because it wasn't sticky. You may be able to find the same content in another format, or you may be able to find more information, at their web site. This amount is subject to change until you make payment. As with everything else from Il Makiage that I tried, the eyeshadows last for ages, whether you apply generously or not. Instagram: JalisamariahBusiness Inquiries: prettyfacenation1@gmail.comLink to il makiage's website: https://www.ilmakiage.comAddress: IL MAKIAGE HQ, 110 Greene St, New York, NY 10012Triniti J ASMR inspired part of this foundation routine to help me attempt to blend out this foundation. Il Makiage claims this foundation has buildable medium-to-full coverage with an ultra-lightweight feel and seamless blend (which sounded impossible to me, TBH). Due to all of this, my preference for foundation is ever-changing. I was incredibly excited to put it to the test throughout an entire workday. Trying this foundation felt like discovering gold after an extensive search. For the price, you're getting one fluid ounce of product. Something went wrong. Considering I spend my workday looking at beauty products on a computer screen, Im not that susceptible to makeup marketing. This Setting Powder is Life-Changing, This Is Not a Drill: Glossier Is Finally Available at Sephora, Dermatologists Agree: Everyone Should Be Using Vitamin C, Im A Beauty Editor Who Loves ProductsHeres How I Travel With Just A Carry-On. Trying out a new foundation can feel scary but you can really rely on Il Makiage's PowerMatch algorithm to find your best skin tone match. View basket for details. 's Camo CC Cream Creates the Best No-Makeup Makeup Look, The Nars Light Reflecting Foundation Gives My Skin a Hydrated, Healthy Glow. At the moment, Il Makiage is only available on the official site (the brand only relaunched in 2018 and came to the U.K. in 2020). And, is it really worth the hype?!!! Because I could apply it with three methods and get a different look each time, this definitely made this a versatile foundation (making the high pricemore on that laterfeel a little more worth it). We love guilt-free beauty. What does it have that Il Makiage doesn't? Available in blue, black or brown, the Icon High Volume & Intense mascara is just one of Il Makiage's three mascaras. "If the growth was good in 2022, then I'd say they're firing on all cylinders and seems like they could be well poised to go public.". Shade #Fair Almondine - Deep beige with yellow undertone Add to Cart. He pointed to Oddity's token offering as further evidence the company could soon have a public stock ticker. This amount includes applicable customs duties, taxes, brokerage and other fees. We may earn commission from some of the retailers, but we never allow this to influence selections. Even the lipsticks are printed with an Il Makiage symbol obsessed. Sign up for our newsletter to get honest reviews on . I tried two colours of this and found both really bold, easy to apply evenly and hydrating for your lips. Useful. It gave me a dewy feel without too much of a dewy lookto my liking. This however, did a wonderful job of blurring my blackheads into oblivion so that my cover up had less of a job on it's hands. Free delivery for many products! Yes, but it's worth reading the small print. If you decide to keep any of the products you've tested, you'll pay for them. Im talking daily videos and photos on every platform practically calling my name to try a product. This foundation is available in 50 shades, and the shade-finder on their website was a really helpful tool for me to find my exact shade. Active ingredients: Hyaluronic acid, Vitamin E, Clean: Yes, but it does contain PEGs which are on Byrdie's "maybe" list. Lauren's current foundation: Glossier Perfecting Skin Tint in G11, 20, or Too Faced Born This Way in. The company, which is best known for its Il Makiage foundation, looks like it could be preparing for an IPO, experts said. 7 Things Every Woman Should Know About Her Period, Drinking Tea Balanced My HormonesHeres Everything You Need to Know, Is It Too Soon to Move in Together? "It's not that she wants to go to the store, it's that she needs help. Gluten-free & alcohol free #ILMAKIAGE #NOFILTERTHANK YOU IL MAKIAGE FOR THE GIFTS! Grunge: How to nail 2023's biggest beauty trend, You need to use vitamin E in your skincare, STAT, Why you need to add azelaic acid to your routine, 10 of the hardest working salicylic acid products, This is the best skincare to use when pregnant, Selena Gomez shares her brow lamination fail, Chrissy shares her postpartum skincare routine, 'I tried Drunk Elephant's Bouncy Brightfacial', Il Makiage: Everything You Need to Know about the Cult Brand Taking the UK by Storm, Women's Health, Part of the Hearst UK Wellbeing Network. Yes, the TikTok-favourite was flawlessly colour-matched and yes, everything else worked wonders too. "But I think we'll keep an eye on it now.". It has the perfect consistency for methick enough to provide adequate coverage but not heavy enough to make my face look cakey. After finding our shade, 040, we waited excitedly for it to arrive before using it as we would normally apply our usual foundation. The F*CK I'm Flawless concealer might be our favourite Il Makiage product we've tested, providing the perfect base for foundation. "The CFO hire that was, I think, definitely a positive sign for an IPO, it's something we look for in IPO candidates," said Matthew Kennedy, a senior IPO market strategist for Renaissance Capital. However, if you do find your recommended match is wrong, the brand allows for customers to return the foundation, in any condition, within 60 days, and receive a full refund, so you can try the quiz again or cut your losses. When you purchase through links on our site, we may earn commission. Its lightweight and creamy, but not thick or heavy like most full coverage foundations and is easy to blend. Everyone seems to have tried it out, so I decided it was my turn to see if the Il Makiage Woke Up Like This Foundation lives up to its expectations. Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. Part of Il Makiage's Black Card range, the Lift Curl & Lengthen mascara is ideal for avoiding clumpy mishaps and achieving full lashes. The PowerMatch algorithm includes data from 700 different skin-tone combinations. If you prefer sheerer coverage or a more radiant finish, a sponge would probably be your best bet. Sign up for our weekly newsletter for exclusive content straight to your inboxincluding the Trader Joe's articles you don't want to miss! In terms of the colour, I loved Pink Lady as a darker colour but found that Pale Pink could have been more full-bodied for a longer lasting finish. This video is so you can see the color of the foundation. When I explained this foundation to a friend, the first thing I said was that it blends seamlessly. Giving you a thick matte, this one's for an elegantly long-lasting pout an ideal evening out companion. added to . . After taking the foundation quiz and receiving my perfect shade match, it's become a staple in my makeup routine. Born This Way Matte Foundation ($40, 1fl oz.) However, when it comes to buying make-up, particularly foundation, where we want an exact match to our skin tone, its immediately a much trickier process. I usually wear makeup three to four days a week. When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. Its buildable and truly does blend into my skin like nothing else Ive ever tried. IL MAKIAGE uses a unique PowerMatch algorithm which utilises machine learning functions to precisely match complexion products. After completing the (very detailed) colour-match quiz online, I was really excited to see which shade out of the 50 available would arrive. Can this sheet mask from Revolution Skincare clear up maskne? I can spot gimmicks and marketing tactics, and I have a strong eye for what products I actually want to try and what is just a blip on my radar. They were officially founded in 1972, but new ownership and a rebrand in 2018 brought them to the center of attention. After 14 days, if you decide to keep the product, they will charge the full price for the items that you keep. 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