Malaysia Competition Commission regulates market-sharing prohibitions, 1. Environmental, Social, and Governance (ESG) Analysis Report. The rules help to protect the environment and to ensure the safety of the passengers. The airline companies must be well aware of them and abide by those rules to avoid legal proceedings. Mas Malaysia should consider the fact that at deficit levels of United States in an emerging economy can lead to rampant inflation and serious risks of currency depreciation. - Level of Acceptance of Technology in the Society Khazanah Mas's has to figure out the level of technology acceptance in the society before launching new products. This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. - International Trade & Other Treaties The country has a good record of adhering to international treaties it has done with various global partners. Many reputed employers in the industry have undergone this crunch of talent retention. The airline industry needs to do regular technical up-gradation of their system and work on the communication with the air traffic. Khazanah Mas's should assess to what level the local market is prepared to roll out the 5G connectivity. In the case of companies running international flights, the impact can be deeper and more long-lasting. - Nature of Social Contract between Government & Society Before entering into a market Khazanah Mas's needs to understand the nature of social contract between government and society. Malaysia Airlines (MH) has collaborated with Japan Airlines (JL) since July 25, 2020 to further optimize the convenience of travelling between Japan and Malaysia, allowing customers to benefit from more flight choices. Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. This can help Khazanah Mas's in numerous decisions such as plant location, product development, and pricing strategy. - Transparency & Digital Drive Mas Malaysia can use digitalization of various processes to overcome corruption in the local economy. Malaysia Airlines is an airline that operates flights from its headquarters in Kuala Lumpur. The remaining section under "Environment" is available only in the 'Complete Report' on purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. - Level of Social Concerns & Awareness in Society Higher level of social concerns in the society often result higher consumer activism and pressure from non-governmental organizations, & pressure groups. If the legal system is not strong then Khazanah Mas's can face numerous challenges from consumer petitions to shakedowns from authorities. Attracting the talented employees is not a problem with IT Industry but to retain employees is the biggest challenge. The industry, like airlines, needs to maintain a clear image. It should evaluate the e-commerce infrastructure, technology infrastructure etc before entering a new market. In case you want this report emailed straight into your email inbox, kindly share your details below. Higher inflation may require Khazanah Mas's to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. - Types of Immigration & Attitude towards Immigrants Given the latest developments such as Brexit and Immigrant detention on Southern border of United States. Apart from operating from its home base, Kuala Lumpur International Airport, the company operates in Europe, the Middle East, Australasia, North and South Asia, and Southeast Asia. All Rights Reserved by Barakaat Consulting. - Political Governance System Based on the information provided in the Malaysia Airlines: The Marketing Challenge after MH370 and MH17 case study, it seems that the country have a stable political system. Available at: https://notesmatic.com/airlines-industry-pestel/ (Accessed 21 June 2021). In 1963 it was renamed to Malaysia Airlines Ltd after the. Mas Malaysia can make strategies based on the stable political environment. The disasters greatly impacted customer confidence, as reflected in the company's declining booking rates and stock prices. When the data before and after amnesties were considered it is determined that amnesties did create negative results due to moral hazard. There are some conditions with the employee conditions and flight times of which the airlines should be careful. - Political Governance System Based on the information provided in the Malaysia Airlines (A) case study, it seems that the country have a stable political system. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! 'PESTLE Analysis of Airline Industry | Marketing Tutor', Marketing Tutor, [online]. Developing strategies that can capitalize on Mas Malaysia strengths and help mitigate weaknesses and impact of threats of macro-environment. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. According to IATA, passenger air transport measured as revenue passenger kilometre was down 90% year-on-year in April 2020 and still down 75% in August. At EMBA PRO, - Government Regulations and Deregulations The government is adhering to all the rules and regulations under World Trade Organization norms. MULTINATIONAL ENTERPRISES IN NIGERIA, THE CHALLENGES OF ACHIEVING MILLENNIUM DEVELOPMENT GOALS IN NIGERIA: SMALL AND MEDIUM SCALE ENTERPRISES: AN OPTION, STRATEGY AND STRUCTURE WHICH COMES FIRST, ACCOUNTING FOR ENVIRONMENTAL COST IN HOSPITALS: BARRIERS AND MOTIVATIONS A CASE STUDY ON AL BASLE HOSPITAL IN TARTOUS CITY, BUSINESS ENVIRONMENT IN AUSTRALIA: A GLOBAL PERSPECTIVE, E-LOYALTY IN MARKETING: IMPLICATIONS FOR E-CUSTOMER FOCUS, THE AGILITY OF INDIA'S TOURISM INDUSTRY ON THE HEELS OF MODERN TECHNOLOGY ICT IN FOCUS 1. PESTEL analysis airline industry can show how technical issues can work upon the growth of the airline industry: The significant environmental factor that has been a concern for environmentalists is its CFC emission. do not influence undergraduate students to opt for entrepreneurship. Analyze the Mas Malaysia external competitive environment to identify opportunities and threats. Khazanah Mas's should consider the fact that at deficit levels of United States in an emerging economy can lead to rampant inflation and serious risks of currency depreciation. These measures should consist of legal, institutional and administrative dimensions. Another reboot can Malaysia Airlines get it right this time - https://www.theedgemarkets.com/article/another-reboot-%E2%80%94-can-malaysia-airlines-get-it-right-time. 5. - Size of Government Budgets both Local Governments and National Government The government at both national level and local levels are running deficit budgets which is boosting growth in the short term but may lead to increase in inflation over medium term. In Malaysia, the outbreak of the pandemic subtype COVID-19 has resulted in the closure of many airports and also the reduction in the number of flights due to this pandemic (Salcedo, Yar, & Cherelus, 2020; Chin . Feel free to connect with us if you need business research. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. Based on the findings of the present study and learning lessons from other countries, the author provides recommendations for universities and policy makers to boost the spirit of entrepreneurship among youth. The airline is aiming to further implement innovative fuel optimization initiatives in addition to offering the highly fuel-efficient Airbus A350 aircrafts on the London route. Analyze the Khazanah Mas's external competitive environment to identify opportunities and threats. However, on the supply side, there are not these many jobs being created. The main aim of this study is to examine the impact of amnesties on non-performing loans (NPLs) in Northern Cyprus. Analyze the Khazanah Mas's external competitive environment to identify opportunities and threats. Two major regions Peninsula of Malaysia and East Malaysia of Borneo are divided by the South China Sea. - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. Malaysia Airlines Berhad SWOT and PESTLE analysis has been conducted by Muskan Arya and reviewed by senior analysts from Barakaat Consulting. Some of the economic factors that Khazanah Mas's should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. Therefore, it is a threat for Air Asia Berhad. we specialize at providing professional PESTEL analysis & other strategic management MBA resources. Nabil N. El-Hage, Leslie S. Pierson (2018), "Malaysia Airlines (A) Harvard Business Review Case Study. For example most of EU countries now want the EU citizen data to be saved in EU countries only. Are you looking for a report which is not covered on our website? The assumption is that if the country is able to audit its current environment and assess potential changes, it will be better placed The manpower in hotels in the form of trainees from hotel management institutes plays a major role in the operations in the hotels. PESTLE analysis. - Price Fluctuations in both Local and International Markets Compare to the level of quantitative easing in last decade the prices of Khazanah Mas's products and prices of overall products have remained sticky in the US market. 4. - Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G infrastructure. Malaysia Airlines Berhad - Strategy, SWOT and Corporate Finance Report: Sep 30 2022: 43: USD 175.00: Spritzer Bhd - Strategy, SWOT and Corporate Finance Report: The prudent policy should be to take insurance and other types of hedging instruments to mitigate the losses occurring because of the terrorist attacks. - Health & Safety Laws What are the health and safety laws in the country and what Mas Malaysia needs to do to comply with them. It can add to the clear image of any aviation company. In 2021, Malaysia Airlines received a 7-star rating by airlineratings.com 2020, received the Putra Brand Award (Putra Brand Icon for the Year 2020, Transportation, Travel and Tourism Category Platinum Award), HR Excellence Awards 2020 (Gold- HR Leader of the year, Gold- Excellence in Workplace Culture, Silver- Excellence in Digital Transformation). It can harm their image and have some negative impact on their business. The user can get an idea of the external conditions that can hinder their growth or be catalytic in their growth. It can also be a responsible step to protect the environment. Free Summary Report The PESTEL analysis airline industry can help them to have an idea about those conditions. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. - Demographic Trend The demographic trend is one of the key factors in demand forecasting of an economy. It can lead to uncertainty and suppression of consumption in both short term and long term. The Industrial Organization (I/O) approach advocates that for sustainable competitive advantage external factors are as important as internal factors of the Mas Malaysia. Malaysia PESTLE Analysis & Macroeconomic Trends Market Research Report Browse Report Land borders are. 1. The top executives pondered various options, including a rebrand of the airline, a new discounted pricing structure to build volume, a private equity infusion, a merger and filing for bankruptcy. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. Analyze Strengths and Weaknesses of Mas Malaysia. Some of the political factors are governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. It has affected the airline industry to a certain level. Civil society groups are influential not only in policy making but also in building a society wide narrative. However, there are various factors which affect the inclination towards self-employment. Though the number of passengers has increased over the years, most airline companies failed to see a surge in their revenue. - Influence of Climate Change How climate change will impact Mas Malaysia business model and supply chain. Malaysia Airlines reported a Net Loss of Tax of RM433 million in 2012 compared to a Net Loss of RM2.52 billion registered for the 12 months ended 31 December 2011. This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. It can be concluded that measures should concentrate on the causes of NPLs rather than amnesties in order to mitigate the problem of NPLs. - Independence of Judiciary and Relative Influence of Government The judiciary independence often reflect both strength and credibility of the institutions in the country. Malaysia Airlines: The Marketing Challenge after MH370 and MH17 case study (referred as Mas Malaysia for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Sales & Marketing and strategic management. Bank Simpanan Nasional (BSN) currently is one of the major financial organizations in . Managers at Khazanah Mas's need to examine three inter-related environments in order to come up with an effective strategy. Often companies enter the arena without requisite infrastructure to support the technology oriented model. Choosing the vision, mission and the reason of existence for Khazanah Mas's. 2. PESTEL ANALYSIS OF MALAYSIA AIRLINES POLITICAL Taxation - an obstacle during recession. This detailed PESTEL analysis of Malaysia aims to address some of the political, economic, social, technological, environmental, and legal factors that affect Malaysia today. Uncertainty and suppression of consumption in both short term and long term problem of.! 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