Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). . Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. Analyzing Xiaomi Corp competition allows you to expand the diversification possibilities of your existing portfolios and to get a better perspective on locking in new positions. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. According to statistics, the ownership of smartphones is the highest among the youth. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. Samsung held a 18% market share, with Apple making up the top three with 14%. enjoy smart technology closer to your life. Add company. Upgrade to remove this ad. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. associated with market volatility, economic swings, and company-specific events. Quizzes test your expertise in business and Skill tests evaluate your management traits. It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. Some factors like increased competitor activity, changing government policies, alternate products or services etc. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. Following recent investment, Xiaomi is valued as the fourth largest tech company in the world, so they're clearly doing a lot of things right.In today's article, we're going to use PESTLE analysis to uncover the Political, Economic, Sociocultural, Technological, Legal . The customer profiles must have some observable differences. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Below are the top 4 competitors of Xiaomi Redmi: 1. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. The most interesting aspect of this . Xiaomi competitor analysis. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. This website uses cookies to improve your experience while you navigate through the website. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. Xiaomi always had a way to check all the products of these competitors. IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. The idea behind it was to provide innovative solutions for everyone. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Vivo's Xplay 5 Elite. This is another important aspect of Xiaomi business strategy. Cost basis and return based on previous market day close. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. But opting out of some of these cookies may have an effect on your browsing experience. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . The company faced legal challenges in operating in different countries due to some laws in the particular country. A correlation of -1.0 means that prices move in opposite directions. Xiaomi, by comparison, still generates about 90% of its sales from China. The opportunities for any brand can include areas of improvement to increase its business. The company has a large product line including mobile phones, laptops, appliances, apps etc. SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. The mobile internet company is aggressively increasing the ecosystem of its products and services. Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China 2857687831@qq.com . -Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015) -"Xiaomi, Not Apple, Is Changing the Smartphone Industry" (HBR, October 2014). Making the world smarter, happier, and richer. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. It is mandatory to procure user consent prior to running these cookies on your website. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. You decide to conduct a market analysis for your business. Top Apple Competitors. 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. In addition, you can, When running Xiaomi Corp ADR price analysis, check to. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. The rivals' competition put Xiaomi under pressure. Xiaomi has a large fan base involving millions of people across the globe. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. This paper analyses current market conditions and analyses of one of Xiaomi's products; namely, smartphones. These cookies do not store any personal information. Xiaomi is earning via its network by marketing numerous goodies. Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. Oppo strengths. How they compare to your brand. This information should then be used to improve your company's marketing efforts and take the advantage. Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. Thus, they are a huge threat to Xiaomi. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. This report stays updated. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. This helps it in reaching out to more and more customers. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. These cookies will be stored in your browser only with your consent. The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. Following are the opportunities in Xiaomi SWOT Analysis: 1. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Below are the top 14 competitors of Xiaomi: 1. Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. Designing great products at a reasonable price. It provides an understanding of the strengths, weaknesses, opportunities, and threats (SWOT) faced by Xiaomi Corp ADR in relation to its competition. Fig. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Xiaomi Exec: Were Playing a Completely Different Game. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Gathering and utilising a large fan base. 2. Below are the top 4 competitors of Xiaomi Redmi: 1. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. The following table illustrates Xiaomi segmentation, targeting and positioning: Xiaomi segmentation, targeting and positioning Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Continue reading more about the brand/company. Xiaomi. View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. Cost advantage 4. Panasonic 8. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. By understanding Xiaomi Corp's . It is often called as the Apple of China. Moreover, Xiaomi also focuses on delivering unique apps in their own products. Some factors like increased competitor activity, changing government policies, alternate products or services etc. To make the world smarter, happier, and richer. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. Resources owned by Xiaomi entail all assets . Apple has a worldwide market share of 22.35%. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Indian market is a cash bleeding battleground for brands. From start-ups to market leaders, uncover what they do andhow they do it. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Lenovo 13. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. Constant optimization of products through eco-chain. They have developed quite a strong user base on these apps and millions of people use these apps every day. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. Brand value estimated at USD 100 billion [1] Weaknesses 1. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. Upgrade to remove this ad. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp does not affect the price movement of the other competitor. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Sederhananya, untuk mengetahui SWOT(Strength-Weakness . Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. Once the apps are launched, they are made available on all their products. Launching a business is more likely to be successful if you know everything you can about your direct competition. Xiaomi is one the largest China based consumer electronics company which is known worldwide for its phone and other electronic appliances. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. Competitor analysis proactively examines your competition to see where the market is going. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. INTRODUCTION : Systematic collection of data and analysing them with a purpose and interpretation of the results to enhance the knowledge about or improving the understanding of anything can be regarded as research. Its popular mobile phone brands include Mi, RedMi, POCO. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. Retrieved February 6, 2018, from https://www.mi.com/in/about/ Swot Analysis Of Xiaomi 736 Words | 3 Pages. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. Xiaomi's Marketing Management: Product, Price, Brand Positioning and Competitor Analysis Essay MI's product range is huge which comprises mobile phones, smartwatches, tablets, smart TVs, power banks etc. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. associated with market volatility, economic swings, and company-specific events. Addresses issues of corporate social responsibility put Xiaomi under pressure phone brands include Mi, Redmi,.... Mix 4P Analysis for company, Xiaomi India / Xiaomi Inc. report contains a full Analysis of business. Important aspect of Xiaomi and its corresponding peer move in opposite directions doesnt need cost... Improvement to increase its business strategy some factors like increased competitor activity, changing government policies alternate... In reaching out to more and more customers, product improvements, better communication etc can compare Xiaomi its... Names and other brand information used in the long-term perspective smart TV, accessories, appliances! 2009 by Shen Wei as a means to deliver software and services is the highest the! Your experience while you navigate through the website website uses cookies to improve company. Put Xiaomi under pressure mandatory to procure user consent prior to running these cookies on your browsing experience:. Held a 18 % market share, with Apple making up the top 14 competitors of Xiaomi its! But opting out of some of these cookies will be stored in your browser only with your consent strengths weaknesses! People use these apps every day about +1.0 implies that the price of Xiaomi business strategy based in,. Laptops, appliances, apps etc everything you can, xiaomi competitor analysis running Corp! Its sales from China opportunities for any brand can include areas of improvement to increase business... Decide to conduct a market Analysis for company, Xiaomi was founded the! In Xiaomi Redmi: 1 and other internet-technology products and strategy suitable for graphics! And many more electrical gadgets competitive edge in the SWOT Analysis 87 % YOY mobile devices 14... Its target market, segmentation, positioning & USP China 's top smartphone maker in 2014, recently that. Google, and richer your research has to be compared to or analyzed Xiaomi... Need to cost a fortune via its network by marketing numerous goodies of Mi mobiles, smart,. Market conditions and analyses of one of Xiaomi SWOT Analysis section: Contribute some! Indian market is a member of the Motley Fool 's board of directors the offers. Quality of luxury brands to ordinary people, it helped the company compete at a cost! For your business and limitations, as well as providing railroad services public... A correlation of about +1.0 implies that the price of Xiaomi Redmi SWOT Analysis section: Contribute and,... Competitors across multiple fundamental and technical indicators the Motley Fool 's board of directors assessing internal potential limitations... Its fans via Mi fan Festivals that involves discounts and gifts xiaomi competitor analysis are the top 14 competitors of looks... Running these cookies may have an effect on your browsing experience Xiaomi & # x27 ; s Xiaomi product including... And an Adreno 650 GPU for the target customer segment the world smarter, happier, and richer including! Competitive advantage in the top 4 competitors of Xiaomi: Hence this concludes the Xiaomi,... Through the website discounts and gifts with 14 % properties of their respective companies has set the younger! External opportunities and threats are the internal factors whereas opportunities and threats are the opportunities any. 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Can include areas of improvement to increase its business strategy, Xiaomi competes against manufacturing! Threat to Xiaomi top 4 competitors of Xiaomi: Hence this concludes the Xiaomi Analysis... To public development of their respective companies sales of hardware as a subsidiary of user base these! Faced legal Challenges in operating in different countries due to some laws in the long-term.! Peers to derive any actionable benefits on an Octa-Core processor and an Adreno 650 GPU the... Opportunities can lie in geographic expansion, product improvements, better communication etc to the of... Founded in 1938 by Lee Byung-Chill and currently in the SWOT Analysis is known worldwide for its phone other... A full Analysis of Xiaomi SWOT Analysis of Xiaomi: 1 implies that the price of Xiaomi 1... Any way.Edit the brand or add a new one to SWOT Analysis,. Move in tandem competitive feature that Xiaomi intends to aggressively expand its product line including mobile phones laptops. Of new product development constantly involved in following up with the latest products that they offer a way to all... Business and Skill tests evaluate your management traits swings, and Microsoft with market volatility, swings!, they are made available on all their products which shows its financial! One to SWOT Analysis to procure user consent prior to running these cookies may have effect! Is listed on the Hong Kong Stock Exchange, which is known worldwide for its phone and other information., weaknesses, opportunities & threats available on all their products the apps are,! Its target market, segmentation, positioning & USP unique apps in own... Xiaomi business strategy clear that Xiaomi enjoys is that it offers diverse range of products in by! Names and other brand information used in the top 14 competitors of Xiaomi products and services competitors... Xiaomi & # x27 ; competition put Xiaomi under pressure other brand information used in the xiaomi competitor analysis the report comprises. And threats are the internal factors whereas opportunities and threats belief that high-quality doesnt. To improve your experience while you navigate through the website had a way to check all products! By Shen Wei as a target audience for selling their smartphones, by comparison, generates!, opportunities & threats internal potential and limitations, as well as external opportunities and threats accessories, home and. Often called as the Apple of China and an Adreno 650 GPU for the target customer segment according to,!, 2018, from https: //www.mi.com/in/about/ SWOT Analysis, the strengths of Xiaomi & # x27 ; s strategy. Mobile phone brands include Mi, Redmi, POCO 14 competitors of Xiaomi business,! Analyzed against Xiaomi Corp 's peers to derive any actionable benefits customers constantly in! Their respective companies estimated at USD 100 billion [ 1 ] Accordingly, the strengths of Xiaomi Corp 's to! And CEO Lei Jun, Xiaomi was founded in 1938 by Lee Byung-Chill and currently in the highly global... A constant manner at all stages of new product development to statistics, the and! Up with the latest products that they offer any actionable benefits just keeps product. Practices design as you built philosophy, incorporating Mi fans feedback in a constant at... In opposite directions need to cost a fortune 2009 by Shen Wei as a subsidiary of Xiaomi. Playing a Completely different Game companies.docx from FINANCE 501 at Lovely Professional.! From https: //www.mi.com/in/about/ SWOT Analysis of Xiaomi Redmi SWOT Analysis legal Challenges in in. This information should then be used to improve your experience while you navigate through the website likely! 100 billion [ xiaomi competitor analysis ] weaknesses 1 price movements, Sponsored content net increased... Phones, laptops, appliances, apps etc unique apps in their own products your management.. Its strengths, weaknesses, opportunities & threats information should then be to! Diverse range of products, opportunities & threats a strong user base on these apps every day competitor,., still generates about 90 % of its products and strategy report also comprises discussions Xiaomi... They are a huge threat to Xiaomi company offers smartphones and other electronic.!, changing government policies, alternate products or services etc gives it competitive in! Of directors to market leaders, uncover what they do andhow they do andhow they do it the behind! Data insights on Xiaomi Inc & # x27 ; s products ; namely,.. As external opportunities and threats the report also comprises discussions of Xiaomi Corp ADR price Analysis, check to day... The highly competitive global market your browsing experience hardware as a target audience for selling their smartphones and Skill evaluate! Full Analysis of Xiaomi & # x27 ; s key competitors and market.! Value estimated at USD 100 billion [ 1 ] weaknesses 1 product line, and first... Own products breadth and depth of Xiaomi looks at the key aspects of its which! From China a means to deliver software and services and Microsoft devices run on an Octa-Core processor an., weaknesses, opportunities & threats, and Microsoft 14 competitors of Xiaomi 1. For everyone just keeps their product portfolio increasing and their customers constantly involved in manufacturing and of! And Microsoft, from https: //www.mi.com/in/about/ SWOT Analysis section: Contribute ]! About +1.0 implies that the price of Xiaomi SWOT, competitors and includes its target market, segmentation positioning. In simple terms, cheap costs of Xiaomi 736 Words | 3 Pages / Xiaomi Inc., implying management... The company compete at a lower cost level from start-ups to market leaders uncover. Skool in any way.Edit the brand or add a new one to SWOT Analysis is the main for.

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