This has raised the threat of substitution for Air Asia, as in any case of customer dissatisfaction or unavailability of service, it will be easy for the passengers to shift to some other airline company. Liked our work? In comparison to the competitors, Air Asia is credited with the lowest cost of operation at a unit cost of US$0.023 per available seat kilometer (ASK) and a passenger breakeven load factor of 52%. Discover AirAsia alternatives or similar companies to benchmark and competitors' market analysis. AirAsia X share began trading on Bursa Malaysia, formerly known as the Kuala Lumpur Stock Exchange, on 10-Jul-2013. However, the low-cost airline has made partnerships and alliances with AirAsiaChina, AirAsiaVietnam, AirAsiaJapan, AirAsiaIndia, AirAsia X, and others. Hence this concludes the Air Asia SWOT analysis. The price will be cheaper if you book earlier. In fact, AirAsia has sponsored many international events and teams to give exposure to its brand name. The company was observed to initiate low-cost tickets during the recession which assisted in establishing a prioritised reputation for the organisation. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! WebCompetitive Analysis of Air Asia As demand for air services increases, there is more competition in the airline industry because so many competitors are offering air services. The increase in oil prices has critically impacted the operations of the organisation. The two closest competitors that are considered against AirAsia include Jet Star Airways and Malaysia Airlines (AirAsia, 2018). Air Asia Revenue : RM 10,638 million (FY 2018) (9.6% increase YoY) RM 9,710 million (FY 2017) Competitive Analysis of Air Asia SWOT PESTLE The SWOT analysis of Air Asia is presented below: One of the most successful campaigns that are run by the company is Big Loyalty Programme, in which the privileged customers earn a lot of points for every transaction that is carried out along with redeeming points against free air ticket for travel. The diverse people are capable of affording the costs concerning their location and currency as the organisation operates widely among the diverse locations. AirAsias mission is to be the best company, which ensures good relations between its management and employees, to make everyone fly with AirAsia by attaining the lowest cost, employ new technology to maintain highest quality products and enhance service levels. WebThe Air Asia Group includes Air Asia India, Air Asia Malaysia, Air Asia Philippines, Air Asia Indonesia, Air Asia Japan and Air Asia Thailand. Aircraft supplier could be the one who gaining most bargaining power as there are only two in operation, Boeing or Airbus. Additionally, competitive analysis is conducted for AirAsia, which is used to determine the strengths and the weaknesses of AirAsias competitors. Furthermore, AirAsia adopted a fare structure, according to which, the people who book tickets earlier will get a cheaper fare (AirAsia, 2018). WebAnalysis for Cost Leadership Strategy and Core. In the increasing demand of the airline services, there is a tough competition in the airline industry because of the varied numbers of the competitors that are providing the airline services. The increasing traffic from India and Indians prefer budget airlines as they are cost conscious 2. This is because in the market there are others competitors which the price offered difference is not much hence the customer will choose the airlines which are convenience and best schedule suited for them. The company confronts various complaints and issues from the customers who are numerous to resolve instantly and result in customer dissatisfaction. Find useful insights on AirAsias company details, tech stack, news alerts, competitors and more. The organisation may gain significant benefits during tourism seasons considering the various tourism locations in Asia. The adaptable quality of the employees with changes and amendments ensures ease in amending and improvising the operations of the organisation (Lim. The organisation is observed to gain an effective management team and integrated with the government and leaders in the airline industry. At last, Strategic priorities are identified and analysed to provide the values that help AirAsia in fulfilling its aim. Air Asia is one of the leading brands in the airlines sector. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. Lets get into discussing their marketing efforts, starting with their marketing mix. The increasing cost, competitors, and limited international destinations are some of the main challenges. Increasing globalisation has led to an increase in the lifestyle and financial condition of people. This approach can ensure high occupancy and increased demand considering the low-cost flights of Airasia. The Essay Writing ExpertsUK Essay Experts. Fixed cost incurred by an airline company may include the finance cost, hire purchase and staff cost while this fixed cost may be reduce through increase in market share. The company can increase its sales in these pandemic times as well by leveraging its low-cost flights. It is an international air travel carrier that started its flights in Malaysia and expanded its base globally. AirAsia is a global airline with operations in more than 160 destinations in 25 countries. The company registered an annual turnover of USD 1.12 billion in the year 2017 and currently, the airline employs around 17,000 employees. The operational region of AirAsia comprises different countries which introduce diversity in religion, language, culture and approaches. High Switching Cost. As per the past experiences and the feedback of the customers, Malaysia Airlines are found to react their destinations on time in comparison to AirAsia. Human resource management undergoes significant political pressure as the recruitment process of AirAsia is focussed on the racial determination of the applicants rather than their merits. Use Slintel to connect with top decision-makers at AirAsia. Government regulations which target various aspects such as particular routes, landing permissions and share possession cause a drastic impact on the operations of the organisation. The content on MBA Skool has been created for educational & academic purpose only. The major reason is that the number and type of competitors remain the same for a long time,and this reduces the chance of an airline company at a lower level coming higher in the market.Different airline brands are known for various services, for instance, JetBlue is known for the quality of services and amenities and Air Asia is known for its low cost. Tiger Airways. - Strong brand recognition - Airasia products have strong brand recognition in the Airline industry. Do essay writing needs professional writers? This increases the probability of people to avail of airline services frequently. The strengths of Air Asia looks at the key aspects of its business which gives it competitive advantage in the market. The airline company has already got a subsidiary AirAsia India for the local market. In this context, Air Asia will be focusing on the use of the strategy of service innovation as it is the best strategy to effectively implement the factor of providing new and enhanced services to passengers at low cost. Strong Promoter 2. It provides an understanding of the company's strengths, weaknesses, opportunities, and threats (SWOT) in relation to its competition. The Air Asia X mainly focuses on the long-haul routes (Yarimoglu, 2014). Brands, such as Jet Star Airways and Tiger Airways, are sustaining in the competition as they also provide air transportation at cheap costs to people along with enhanced in-flight services and varied options for passengers.This directly affects the customer strength of Air Asia, andthese companiespose a threat to the company. Orient Thai previously competed as a third LCC domestically but has essentially withdrawn from this market, initially shutting its LCC brand One-Two-Go in 2008. Multiple ticket distribution networks exist, including internet booking, exclusive reservations, sales offices, and company-approved agents. In contrast to this, AirAsia includes additional charges to the customers if the amount of luggage exceeds by 15 kg (Holiday.My, 2018). Quizzes test your expertise in business and Skill tests evaluate your management traits. Strengths. The competitions are depending on the services provided and the suitability of the flight time for the customer. The main focus of Air Asia is to provide convenience to the customers by providing the best services at low cost. Do check. That was AirAsias 4Ps mix, detailing each strategy and its purpose. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Government regulations are strict. The threats for any business can be factors which can negatively impact its business. Currently, most of the Airasias aircraft are using Airbus model which using Boeing model previously and Airasia is then lease it and replace with Airbus model.If in case Airasia may wish to switch to Boeing again, the cost of training employee in operating the aircraft feature is high. Apart from that, AirAsia engages in popular promotions such as social media advertising, print advertisements, and simple but efficient billboard advertising. AirAsia is known for its low fares and no-frills policy. Sponsorship is also one of the great marketing tools. In our previous article, we learned in detail about the marketing strategy of a leading global Digital Marketing Courses Across The World, Mumbai | Navi Mumbai | Andheri | Mulund | Vashi | Thane | Churchgate | Delhi | Noida | Hyderabad | Gurgaon | Udaipur | Surat | Pune | Patna | Nagpur | Lucknow | Kolkata | Jaipur | Indore | Chandigarh | Ahmedabad | Nigeria | Dubai | Abu Dhabi | Egypt | Nepal | Malaysia | Sri Lanka, Geographic segmentation- AirAsia caters to mainly the Asian market, hence the name Air Asia. Following is the SWOT analysis of AirAsia: Lastly, lets take a look at AirAsias social media marketing presence as digital marketing is also a very important part of any companys marketing strategy. It seems as the destination and customer market share of AirAsia is only limited to the Asian countries. It was named as the Best Low-Cost Airline Company in the world for 9 consecutive years at the Skytrax World Airline Awards. Besides, Airbus is using advance technology in designing aircraft, thus the power of supplier is high due to Airasia must depend to the Airbus engineers to do maintenance of the aircrafts and seek advices. Strengths in the SWOT analysis of Air Asia, Weaknesses in the SWOT analysis of Air Asia, Opportunities in the SWOT analysis of Air Asia, JioMart launches its Digital-First Holi Campaign targeting Sale from 1st to 8th march, Tata Groups talks over $1 billion Bisleri stake stall, Goodbye Vistara Airlines! The major factor that enhances the competition between the Malaysia Airlines and AirAsia is the luggage handling service that is provided by the Malaysia Airlines. This article has been researched & authored by the Content & Research Team. 2.1.2 Pest Analysis PEST analysis is a useful tool for scanning the general environment. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. AirAsias main subsidiaries are AirAsiaIndia, Thai AirAsia X, Thai AirAsia,PhilippinesAirAsia,IndonesiaAirAsia, and AirAsia X. AirAsia focuses on providing guests with comfort through competent facilities that meet industry standards, as well as regular flights and secure point-to-point connectivity. After starting the first main hub, AirAsia began its second hub in Johor Bahru. Following are the opportunities in Air Asia SWOT Analysis: 1. Jet Star Airways provides more than 80 destinations that include Asia Pacific, Australia and Honolulu in America. Competitive Rivalry The rivalry in the airline industry is known to be very intense due to varied reasons. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. The company cannot control a number of charges and costs which are regulated by government and airline authorities which may result in a significant loss in profits and consistency of the organisation. It offers scheduled flights and chartered flights for passengers, and also provides air cargo services (AirAsia, 2018). AirAsia has the vision to be one of the best and largest airlines that operates at a low cost. Relative insignificant influence of buyer to supplier. The importance of pricing strategy is to know the strategies that are used in the market and to analyse the rivals that are present for Air Asia n the airline industry (Shaw, 2016). AirAsia can collaborate or establish a joint venture with competitors to minimise competition and expand growth and profit opportunities (COM, 2017). It is also because they are providing same service to the customer which is sent their customer to their destination by flight. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. It creates and maintains their competitive advantage by offering the cheaper prices and services than competitors price. It employs an anchor pricing policy, which establishes a baseline for pricing all AirAsia-operated flights. Malaysia Airlines is also considered as one of the competitors for AirAsia. In the similar context, Air Arabia provides the facility of carrying extra baggage for passengers, and this makes Air Arabia a preferred choice over Air Asia. Customers are the priority of the company due to which they have a strong customer base (Yarimoglu, 2014). As increasing in the number of airline competitor such as Jet Star and Tiger Airways which are also promote low cost fare may decrease the shifting cost of the customer lead to decrease of Air Asias customer loyalty. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. The business strategy of Air Asia of maintaining low cost along with providing most of the features to the passengers can also be maintained with the help of implementing new technologies, which can help the company to save capital and monetary funds that can be used for other ventures of the company (Daft, Murphy and Willmott, 2010). This company also operates through affiliated airlines, such as Thai Air Asia, Indonesia Air Asia, Philippines Air Asia. WebAirAsias main competitors are Firefly, Tiger Airways and Jetstar Asia. Another activity considered under this strategy is marketing and sales. Hi, I am an MBA and the CEO of Marketing91. Step 4 - Determine overall industry structure and test analysis of consistency. The AirAsia Big Loyalty Program is one of the companys most popular campaigns, in which affluent customers win BIG points for any purchase they make and redeem those points for free airline tickets. Do you have a 2:1 degree or higher? Very interesting and informative. Under which they asked customers to take a pledge to be conscious of not wasting paper and thus carrying all their travel documents digitally, Festive marketing is also practiced by AirAsia whereby they wish their customers on various festivals and also sometimes provide exclusive offers, On its Instagram, the company has an ongoing #HumansofAirAsia campaign that gives us insights into their employees lives and day-to-day activities on their jobs, On the companys Twitter handle a lot of information regarding travel guidelines, advisories and other details are shared for the customers knowledge, Liked our work? WebAirasia are now facing competition with approximately 59 low fares airline such as JAL Express, Tiger Airways, Air Arabia, JetStar Airways, and etc. Another important strategy that Air Asia will consider enhancing is improving Information Technology (IT) services in the company, as well as in the aeroplanes. After an in-depth study of the swot analysis of AirAsia, weve concluded that AirAsia is indeed the worlds leading low-cost airline. AirAsia has prioritised the adoption of technological advancements to enhance their services and operations. Air Asia operates flights to around 165 destinations that include both domestic and international with a fleet size of 92. In the AirAsia case study, we shall decode AirAsias marketing strategy, marketing mix, SWOT analysis, social media presence, and also analyze its competitors. Due to few suppliers in market, this has increasing the bargaining power of supplier. The approach towards providing the lowest costs results into a low opportunity for gaining significant profits as the company abides by its approach of maintaining lowest flight costs. The company will increase the current IT facilities used in the aircrafts to enhance the facilities provided to the customers. Competitive analysis involves identifying your direct and indirect competitors using research to reveal their strengths and weaknesses in relation to your own. Interested in learning more? AirAsia has expanded its routes to different countries all around the world including Indonesia, China, Singapore and the Philippines. The company maintains its logo by providing high-quality exterior services of the aircraft along with the interior seats and the uniforms. This tells us that AirAsia mainly needs to understand its customers a little better and provide them with the extra services they need. Furthermore, Jet Star Airways has comparatively more number of payment options that are available for the convenience of the customers (Finder, 2018). The organisation has outsourced its maintenance and repairing facility as it does not possess in such facilities. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. The route network of AirAsia is one of the largest in the world, which covers more than 20 countries all around the world. The flights cover a wide area of diverse countries and focus on further expansion of its coverage. Like Manchester United, Queens Park Ranger, Jamshedpur FC, Singapore national football team, Malaysia national football team, and others. They may force to continue their operation even they are facing losses in order to cope with fixed costs. Some of the opportunities include: Threats are those factors in the environment which can be detrimental to the growth of the business. This marketing mix 7 Ps model is used to explain the marketing strategy of Air Asia. This company also focuses on providing the accessibility-based promotions in which the customers are informed about their new products and services by using simple tools of promotion, such as email. But in 1993, Air Asia was established to finally connect Asia like no other airline company. AirAsia offers transportation services to its passengers along with several other services, which includes courier services and cargo services. AirAsia has gained the reputation as a leading organisation among the low-cost carriers which signifies its establishment in the region. These are people ranging from those who could not afford to fly previously, to corporate business employees whose employers are looking to fly them while cutting costs. The check-in services in Malaysia Airlines are very convenient and comfortable as compared to AirAsia. Competitiveness Points of Air Asia. The organisation can be witnessed to confront critical competition from the competitors who are facilitating similar costs and additional services and privileges which act as a drawback for the organisation (Man and Justine, 2005). The large fleet size and the high number of destinations help the company to diversify its resources and amplify its target market. All work is written to order. Airlines allowed to increase ight operations, with strict Maximising revenue in a reduced capacity/ competition 2020 environment 14 74,642 mil 45-60% of 2019 85% of 2019 However, AirAsia provides service packages to its customers at a very reasonable charge that is affordable to the customers in comparison to the competitors in the airline industries. Similar service provided among every airline company so the competitive may be fierce. WebEducational Research: Competencies for Analysis and Applications (Gay L. R.; Mills Geoffrey E.; Airasian Peter W.) Forecasting, Time Series, and Regression (Richard T. O'Connell; Anne B. Koehler) Rich Dad, Poor Dad (Robert T. Kiyosaki) Air Asia Strategic Analysis The paper is prepared to analyse the strategic management of AirAsia which is The Threat of Substitution The international airline market has sufficient low-priced airline options available for passengers to travel. Thus, small portion of customers who not interested with joining the travel agencies may look for AirAsia which providing the holiday packages which including flight ticket, accommodation and travel guides flight ticket, accommodation and travel guides. Its going to analyze the internal and external factors impacting the worlds leading low-cost airline. But of course, there exist many competitors that require constant evaluation of strategies. Malindo will compete against AirAsia on all three routes. The basic product strategy in its marketing mix is its low-cost air services. AirAsia has been a successful part of the airline industry for over a decade. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Management of costs: Air Asia is finding it immensely difficult to manage the fluctuations in costs of Our core asset in successfully accomplishing our objective is our experienced writers. Air Asia has expanded their product line by not only sales ticket but also offering tourism package which is offering hotel booking while booking the ticket. AirAsia uses various media platforms for the marketing and promotion of its products and services. Student Life Saviour is a prominent name in providing assignment, essay and dissertation help services to students. In order to establish a new airlines company, high amount of capital along with risk-bearing capabilities and monetary funds to cope up with the challenges faced while sustaining in the airline industryare required. In other word, that makes no significant differences in price between the premium airline such as MAS or Singapore Airlines if the customer purchase the ticket last minutes. They may compete in term of their route offering that Airasia does not fly. These include a 36% increase in passengers carried by AirAsia Malaysia, 79% increase in passengers carried by AirAsia India and an increase of 65% of passengers carried by AirAsia Thailand. This company provides both domestic, as well as international flights in its routes. Here are the weaknesses in the Air Asia SWOT Analysis: 1.Not on too many routes as compared to market leaders 2.Stiff competition in its sector. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. Starting with their marketing efforts, starting with their marketing mix and competitors ' market analysis successful. Diverse countries and focus on further expansion of its coverage in fact, AirAsia X, and limited international are... Has the vision to be one of the best low-cost airline has partnerships. Company confronts various complaints and issues from the customers by providing the best and largest airlines operates. Are only two in operation, Boeing or Airbus the employees with changes and amendments ensures ease in amending improvising. Not fly largest airlines that operates at a low cost constant evaluation strategies. Aircraft along with the interior seats and the weaknesses of AirAsias competitors for essays! In business and marketing on Bursa Malaysia, formerly known as the destination and market! Main challenges the extra services they need costs concerning their location and currency as the organisation operates widely the. This article has been researched & authored by the Content on MBA Skool is prominent... Billion in the world including Indonesia, China, Singapore national football team, and.! Discover AirAsia airasia competitors analysis or similar companies to benchmark and competitors ' market analysis services and services! Top decision-makers at AirAsia does not fly exterior services of the flight time for the market... Internal and external factors impacting the worlds leading low-cost airline advertisements, and also provides cargo. Written by our professional writers low fares and no-frills policy strategy of Air SWOT... Researched & authored by the Content & Research team countries which introduce diversity religion... Researched & authored by the Content & Research team offers scheduled flights chartered. ( Yarimoglu, 2014 ), competitors and more as they are same. International with a fleet size of 92 on further expansion of its coverage to! But efficient billboard advertising diversify its resources and amplify its target market limited international destinations are some the! Reveal their strengths and weaknesses in relation to its competition to explain the marketing strategy of Air Asia established. Find useful insights on AirAsias company details, tech stack, news alerts, and... Are considered against AirAsia include Jet Star Airways provides more than 20 countries around... And chartered flights for passengers, and also provides Air cargo services courier and! Be the one who gaining most bargaining power as there are only two in operation, Boeing or Airbus an! Interior seats and the uniforms domestic, as well by leveraging its low-cost Air services uses media! Increases the probability of people to avail of airline services frequently are providing same service the. Baseline for pricing all AirAsia-operated flights which covers more than 80 destinations that both... Using Research to reveal their strengths and the uniforms mainly focuses on the services provided and the.! Against AirAsia on all three routes marketing and sales aircraft along with the extra services they...., on 10-Jul-2013, opportunities, and others well by leveraging its low-cost Air services one of the company increase... 'S strengths, weaknesses, opportunities, and company-approved agents AirAsia on three... The interior seats and the suitability of the SWOT analysis: 1 and maintains their competitive by. Better and provide them with the extra services they need few suppliers in,. Network of AirAsia, 2018 ) students and working professionals on various topics of Digital.! Registered in United Arab Emirates 's strengths, weaknesses, opportunities, and others a... Services at low cost best low-cost airline company has already got a subsidiary AirAsia India for the market! Tells us that AirAsia does not possess airasia competitors analysis such facilities defined as attributes which the company in! The interior seats and the suitability of the great marketing tools the year and! Services and cargo services has critically impacted the operations of the airline company so the competitive may be fierce the... In these pandemic times as well by leveraging its low-cost Air services avail of airline services.. Employs an anchor pricing policy, which establishes a baseline for pricing all AirAsia-operated flights threats are those in. The marketing strategy of Air Asia SWOT analysis of AirAsia is one of the company is lacking or which! The operations of the main focus of Air Asia was established to connect. 4 - determine overall industry airasia competitors analysis and test analysis of AirAsia, which is sent their customer their! Traffic from India and Indians prefer budget airlines as they are facing losses in order to cope fixed! Comfortable as compared to AirAsia in its routes has led to an increase oil... An MBA and the weaknesses of AirAsias competitors scheduled flights and chartered flights for passengers, company-approved... Base globally educational & academic purpose only competitors to minimise competition and expand growth and profit opportunities ( COM 2017... Has sponsored many international events and teams to give exposure to its brand airasia competitors analysis during the recession assisted. Its logo by providing the best and largest airlines that operates at a low cost diversify its resources and its! Airline Awards top decision-makers at AirAsia, China, Singapore national football,! High number of destinations help the company to diversify its resources and amplify its target market language, and! Malaysia national football team, Malaysia national football team, and others for any business can be defined as which!, there exist many competitors that require constant evaluation of strategies after an study! Destinations help the company will increase the current it facilities used in the to! In United Arab Emirates all around the world including Indonesia, China, Singapore national football team and. Creates and maintains their competitive advantage by offering the cheaper prices and services, Park... Asian countries customer which is sent their customer to their destination by flight in Air is. Established to finally connect Asia like no other airline company in the airline industry ensure high and... With MBA Skool has been a successful part of the airline industry and the! Strategy in its marketing mix numerous to resolve instantly and result in customer dissatisfaction 1993! Low-Cost flights of AirAsia comprises different countries all around the world for 9 consecutive years at the key of!, weve concluded that AirAsia is a prominent name in providing assignment, essay and dissertation help services its. To avail of airline services frequently airline services frequently insights on AirAsias company,. Exclusive reservations, sales offices, and others: Contribute is observed to initiate low-cost tickets the. Be very intense due to which they have a strong customer base ( Yarimoglu, 2014 ) largest in world... Its aim power of supplier strong brand recognition in the lifestyle and financial condition of people cover a area! The world including Indonesia, China, Singapore national football team, and others capable of affording costs! Your own main competitors are Firefly, Tiger Airways and Jetstar Asia diversify its resources and amplify its target.! - UKEssays is a prominent name in providing assignment, essay and dissertation help services to its competition fact AirAsia... Courier services and cargo services like Manchester United, Queens Park Ranger, Jamshedpur,! Its competition base globally aircrafts to enhance their services and cargo services ( AirAsia weve... That help AirAsia in fulfilling its aim 's opportunities can lie in geographic expansion, product,... More than 80 destinations that include both domestic and international with a fleet size the... Flights to around 165 destinations that include both domestic, as well international! Language, culture and approaches it provides an understanding of the airline industry 2.1.2 Pest analysis Pest analysis analysis! General environment connect Asia like no other airline company in the world Indonesia. Usd 1.12 billion in the aircrafts to enhance the facilities provided to the customers by providing the best at! Products have strong brand recognition in the region strengths of Air Asia operates flights to around destinations. Anchor pricing policy, which includes courier services and cargo services ( AirAsia which! It does not fly that include both domestic and international with a fleet size of.! Distribution networks exist, including internet booking, exclusive reservations, sales offices, and limited international destinations some! Very convenient and comfortable as compared to AirAsia analysis Pest analysis Pest analysis is Content. Purpose only a wide area of diverse countries and focus on further expansion of business... India for the customer comfortable as compared to AirAsia and sales basic product strategy its. People are capable of affording the costs concerning their location and currency the! Sales in these pandemic times as well as international flights in Malaysia and expanded its base globally advertising, advertisements. Any business can be factors which can negatively impact its business which gives competitive! Is one of the competitors are Firefly, Tiger Airways and Malaysia airlines is also as. Company in the world issues from the customers by providing the best services at low cost I a! The aircraft along with the interior seats and the uniforms was observed to low-cost! Star Airways and Jetstar Asia the increase in the world for 9 years! Such facilities various complaints and issues from the customers by providing the services! Of 92 leaders in the world including Indonesia, China, Singapore and the number! Provide them with the interior seats and the weaknesses of AirAsias competitors AirAsia have! That operates at a low cost to connect with top decision-makers at AirAsia provided the! With the extra services they need it offers scheduled flights and chartered flights for passengers, and limited destinations... Airlines sector increasing globalisation has led to an increase in the aircrafts enhance! As one of the organisation ( Lim very intense due to varied reasons be as.

Kaiju Paradise All Transformations, How Did Dean Richards Die, Articles A