[19], In 2014, the California Raisins made a cameo appearance in the RadioShack Super Bowl XLVIII commercial "The '80s Called". CH: A raisin by any other name would be a dried grape. CH: We're back. I heard it through the grapevine Not much longer would you be mine baby I know a man ain't supposed to cry But these tears I can't hold inside Losin' you would end my life you see 'Cause you mean that much to me You could have told me yourself That you loved some one else Instead I heard it through the grapevine Not much longer would you be mine WERNER: 'Our thanks again on behalf of Paul McCartney. CH: So where did this journey for you begin? Produced by Sarah Wyman, with Charlie Herman and Julia Press. They even earned an Emmy nomination! What's the message? ROSS VANNELLI: Well how about doing an album? HARDEES AD: Announcing the big plush bendable California Raisins at Hardees SW: There were California Raisins Halloween costumesthey were bestsellers in 1988. First aired on September 14, 1986, Werner's idea for a 30-second television commercial introduced audiences to The California Raisins, a group of anthropomorphized raisins with expressive eyebrows, stylish shoes, and the slickest dance moves since the Chiquita Banana shimmied into advertising in the 1940s. McCartney. SW: This process, as you can imagine, took a while. This was not a formula. A Saturday morning cartoon series, The California Raisin Show, debuted the following year, but lasted only 13 episodes. And if you don't have a consensus, it doesn't matter. Label. This special saw the Raisins hiring a new manager with the goal of making a comeback. He's a reporter covering raisins and grapes for one of the trade magazines his family publishes. I don't need to prove anything to anybody. BK: It actually got to the point where the Dancing Raisins had their own television show. With a budget in hand, the agency hired Will Vinton, the Oscar-winning animator who would later trademark the term "Claymation," to help create their vision of dancing raisins. Playlist, Written by: Norman Whitfield, Barrett Strong, Lyrics Sony/ATV Music Publishing LLC, Tratore. SARAH WYMAN: Charlie, I have to start with a confession. But I also take the approach of, that was 30 years ago so I think it's time that we look forward because the industry is in a very dramatic, very drastically different place than it was back then. I mean, you can imagine that! Barrett Strong was the singer. RV: I said, 'I think that's a great idea.' There it is. If there's anything we can do for you, please give me a call'. How is that better than Ray Charles?'. KALEM BARSERIAN: I've been born, raised here. But despite it all, by a very narrow margin, more than half the room voted to greenlight the ad. Sarah tells us what happened next SW: In 1994, a group of raisin packers voted to shut down CALRAB. SPEAKER FOUR: I even had little figurinesSPEAKER FIVE: I remember seeing them in my toy chestSPEAKER ONE: They were part of some happy meal kind of thing CH: The dancing raisins were invited to light the National Christmas Tree at the White House. PDF It's a tax. I will only talk to you, Will.'. Top editors give you the stories you want delivered right to your inbox each weekday. Can you just give me an assignment? It was merely entertaining." And as that rift widened, the raisins fell right through it. HARRY OVERLY: I know for a fact that there is animosity that still exists within the industry of what happened back then. And even in the 1990s, Sunmaid was like the "Kleenex" of the raisin industry. Box Office Software produced a different, unrelated California Raisins computer game in 1988 for the Apple II, Commodore 64, and PC compatibles. Needless to say, their band history borrowed heavily from the types of origin stories real bands tended to have. Claymation was an unproven conceptthis was probably the first time it had been used in a commercial. KB: Because a raisin is a raisin is a raisin. Seth Werner and CALRABthe agency responsible for hyping up California raisinsthey had delivered a hit. Perhaps the most memorable piece of California Raisins merchandise, however, came in the form of small, non-poseable California Raisins figures. The figures were kept in a box for several years and headed for the trash before being obtained by Webster Colcord, a former employee of Vinton. Test your MusicIQ here! Or did the dancing California raisins cause more trouble than they were worth? I heard it through the grapevine. CALRAB teamed up with advertising agency Foote, Cone & Belding to try to forge an emotional connection between consumers and the dried fruit. 80s classic toys. The problem, FCB's account supervisor said at the time, was that though customers understood the health benefits of raisins, they had emotional connections with various vice products, like cigarettes because of the long-running "Marlboro Man" ads, or beer based on the popular "Miller Time" ads. https://www.lyrics.com/lyric/34693/California+Raisins/I+Heard+It+Through+the+Grapevine. SW: One of the people who saw that ad was Michael Jackson. It also gave the band members individual names and roles: A.C. (vocals), Beebop (drums), Stretch (bass), and Red (guitar/piano).[7]. (laughs) That's just the way it is. And on top of that, there have been many, many more lawsuits. Sunmaid. SW: Yeah, that did not go over well within the industry. Note: Comment submission is temporarily unavailable while we make improvements to the site. And that might be part of why some raisin packers felt like this all boiled down to: "it's us versus Sunmaid.". First aired on September 14, 1986, Werner's idea for a 30-second television commercial introduced audiences to The California Raisins, a group of anthropomorphized raisins with expressive. Visit the IIIF page to learn more. Dancing Raisins Heard It Through the Grapevine. It lost message. SW: But by 1994, the packers had reached a consensus. Because animators arranged each shot by hand, giving each raisin its own distinct personality (including individualized facial expressions and colorful sunglasses), the commercial took more than a month to shoot. WERNER: We created this huge conga line that came out of a box of raisins and danced on the coffee table while this husband and wife or boyfriend and girlfriend were watching a movie, and they were unaware that all this was happening in its own little world. Like the Archies before them, the imaginary band was a hit. This latest incarnation can still be seen on the California Raisin Marketing Board website.[11]. SW: And that tax is paying for a campaign that's not even advertising your product! MM: Obviously raisin growers and packers, they compete with each other. Casey Holford and John DeLore composed our theme. We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. Vinton and his team spent weeks making about six different figurines and a set made out of clay. Thanks to everyone who left us voicemails and shared their memories of the California Raisins in our Facebook group. But an even bigger faction of raisin packers did not have their own name-brands. It's hurting from some bad weather trends. RV: And I set it up in the studio exactly how like an old Motown session would be. In 1985, he was a copywriter at the ad agency Foote, Cone, and Belding. BK: There's always been a 'If it's good for Sunmaid, it's gotta be bad for them.' But back in 1986, going viral was not yet a thing. A sequel to the original CBS special aired in 1990 under the title The Raisins: Sold Out! CALRAB, the organization who made the campaign, was also closed on July 31, 1994, due to disagreements with raisin producers over the fairness of required payments to the organization. But, that's not where this story ends. On November 4, 1988, CBS aired a primetime television special called Meet the Raisins! They help out with keeping prices stable and have an eye on supply and demand. SW: His boss had him working mostly on trade adsstuff for industry publications not the kind of campaigns you or I would ever see in a commercial or on a billboard. "I Heard It Through the Grapevine Lyrics." California RaisinsSing The Hit Songs 1987 Priority Records, LLCReleased on: 1987-01-01Associated Performer, Background Vocalist: Howard SmithAssociated Performer, Background Vocalist: Leslie SmithAssociated Performer, Background Vocalist: Howard MccraryAssociated Performer, Keyboards, Synthesizer, Co- Arranger: Ed GrengaAssociated Performer, Electric Guitar, Acoustic Guitar: Pat KellyAssociated Performer, Bass Guitar: Dave MarottaAssociated Performer, Drums, Percussion: David StefanelliAssociated Performer, Saxophones: David WoodfordProducer, Associated Performer, Co- Arranger: Ross VannelliAssociated Performer, Vocalist: Buddy MilesComposer Lyricist: Barrett StrongComposer Lyricist: Norman WhitfieldAuto-generated by YouTube. SW: Remember, these were Fresno guys, not big city ad men. (laughs). Not much longer would you be mine. But there was enough leadership to sway the ones that weren't smart enough to realize what a good program it was. And the band wasn't playing heavy metal or rock 'n' roll. Or 'if it's bad for Sunmaid, it's gotta be good for them. Everyone is hungering for unity again, they just have to find something to unify around. There were California Raisins lunchboxes, then Hardee's started handing out plastic Raisins figurines with Cinnamon 'n' Raisin biscuits. Watch the video for I Heard It Through the Grapevine from California Raisins's Sing The Hit Songs for free, and see the artwork, lyrics and similar artists. So many of you remembered that Christmas special. The California Raisins are often accompanied by a soundtrack of "I Heard It Through the Grapevine," originally popularized by singer Marvin Gaye. MATTHEW MALCOLM: I mean you can't just leave any field barren here, because something's gonna grow. The California Raisins are a fictional rhythm and blues musical group comprised of anthropomorphized raisins. We may update this record based on further research and review. It's that simple. And if the California raisin family wanted to avert economic disaster, it needed to band together and find a way to sell more raisins. Commissioned by the California Raisin Advisory Board (CALRAB), a trade group of raisin producers in Californias Central Valley, the commercial was part of a multi-million dollar campaign to combat slowing raisin sales. Music is from Audio Network. KB: Raisin processor for many years in different facilities. RV: I think within 4-5 months it was platinum! Raisins are not like cell phone brands, with unique features and better WiFi connectivity and a sleeker feel than their competitors. Jun 1, 2013 - Explore The Goodwill Geek's board "Heard it Through the Grapevine.", followed by 362 people on Pinterest. WERNER: We want sunglasses on them, I want to put them in Converse sneakers, but untie the laces, and they gotta look hip, basically. Required fields are marked *. SPEAKER SEVEN: I also remember in the '80s there was a California Raisin Saturday morning cartoon?SPEAKER EIGHT: I loved the California raisins so much that I went as one for trick-or-treating when I was about 8 or 9 years old. And if you ever saw him. SW: But even as the dancing raisins scored these victories, back in Fresno, things were heating up. Oh! But were they a success for the raisin industry? The California Raisins, Michael Jackson, and more Creedence Clearwater Revival - I Heard It Through The Grapevine (Official Music Video) Creedence Clearwater Revival 36M views some 80s music. SW: That's Alvin and the Chipmunks, for those of you aren't fans. I heard it through the grapevine. They were the California Raisins. SW: Even now, decades later when the dust has settled, one thing is still a question. This is Brought to you by Brands you know, stories you don't. SW: But you know who was on that shelf? MM: You know, when you pick up a box of raisins on the shelf, there's many families behind it, there's a story behind it, but just like families are, you fight like family, they see the best and worst of each other, but it all, as a family we have to work together if we want to get anything done, if we really want to move the industry forward in a positive direction. Because the smaller packers still thought Sunmaid had an unfair advantage. This commercial has witimaginationand it was good enough that I went and bought a box of Californian grown raisins.'. What's the whole campaign? And, for better or worse, they're also in it together on that front. Their cover of Marvin Gaye's "I Heard It Through The Grapevine" peaked at #84 on the Billboard Hot 100 in 1988. "[15], The vast amount of California Raisins merchandise has made for a substantial collectors' market. And most of the people spending millions of dollars don't want to know there are two guys sitting in a back room trying to make each other laugh and come up with this stuff, but that is what we did. If you have any issues please contact me before leaving negative response I will always do my best make it right! SW: The ad was a hit. CH: From Business Insider. 2023. SW: I, before I started working on this story, did not even eat raisins. So you really had to be in the right place at the right time just to see it, and then when you saw it, you weren't quite sure what that was, but it was different than everything else you saw, and people started just saying 'what was that?'. But Michael Jackson, well he was not about that. CH: But while the ad made the dancing California raisins cool did it do anything for actual California raisins? SPEAKER TEN: We had the Christmas special on videotape, we probably watched it like three or four times a December, between when I was like 4 and 8. The commercials were produced by Vinton Studios using their claymation technique, with character designs by Michael Brunsfeld. Entdecke The California Raisi - I Heard It Through The Grapevine - gebrauchtes Vinyl - E8100A in groer Auswahl Vergleichen Angebote und Preise Online kaufen bei eBay Kostenlose Lieferung fr viele Artikel! SW: Almost as soon as it disbanded CALRAB, the raisin industry got to work developing another agency to take its place. But actually to me, one of the most interesting parts of that story was this little section on the California Dancing Raisins ads from the '80s. Audiences quickly connected with the Raisins authentic R&B sound, and The California Raisins version of "Grapevine" even reached No. And since there wasn't a "Dancing Raisin" brand in the store, small packers worried Sunmaid was getting all the business. But how did a bunch of dried grapes, burdened with the reputationof being a mediocre, boring snack, become synonymous with swagger? Potato head, but a raisin. Sunmaid. KB: And the packers got pissed at Barry and killed the program. Oh! Harry Overly became the new president of Sunmaid in 2017. (of Suite D2 Josephs Well, Hanover Walk, Leeds LS3 1AB) which is authorised and regulated by the Financial Conduct Authority (with firm reference number 626349). Washington, D.C. Email powered by MailChimp (Privacy Policy & Terms of Use), International Media Interoperability Framework. Director. Raised in the California sunshine WERNER: He volunteered and said 'I won't be paid, I just want to be a raisin, I have one thing I need to ask though, I will not talk to anybody from the advertising agency, and I will not talk to any clients. Listen on:Apple Podcasts |Stitcher | Spotify |and more. As for the music, the commercial featured Buddy Miles, a Carlos Santana collaborator and drummer for Jimi Hendrix, singing "I Heard It Through The Grapevine"picked because of the obvious connection between grapes and raisins, but also because the song had seen a resurgence after the Marvin Gaye version had been used for the opening scene of the 1983 hit movie The Big Chill. CEO of the wine bargaining association for five years. WERNER: 'Dear NBC, After weeks of trying to find out who to congratulate on a recent national ad, I came up with nothing. (981) $9.95. SW: They pulled up to a business park, hopped out of the car, and marched into a conference room. WERNER: Uh yeah, it was probably a little bit of a shock, I guess. SW: Buddy Miles, who'd been the drummer for Band of Gypsies with Jimi Hendrix, flew to California to record the vocals in Ross's studio. I Heard It Through the Grapevine. While the vines may feel special to their growerslike children!to you and me? The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. Check mate. But I think we're heading in a positive direction now. Of all the acronyms, there's just one you need to remember: CALRAB. ", In 2017, an episode of The Simpsons called "The Cad and the Hat" included a couch gag segment featuring the California Raisins being killed by Homer.[21]. If you have a question relating to the museum's collections, please first check our Collections FAQ. Think you know music? The industry is in talks about a new campaign to promote California raisins. How would the assessment be collected? The Hardee's restaurant chain offered these as part of a promotion for its Cinnamon 'N' Raisin biscuits. Packers had made up their minds about who they thought was getting the better end of the deal. SW: Seth has a whole scrapbook of these letters. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. Vinton and his team hired human dancers to make the Raisins's dance moves look realistic. And the answer is usually 'we don't know.. but probably not.' Because, in Fresno, California Raisins has always meant something bigger than a couple of claymation figurines singing "I Heard It Through the Grapevine.". Feb 14, 2023 A group of singing, dancing, anthropomorphized raisins launched a sensational career after singing the 1968 Marvin Gaye song, "I Heard It Through the Grapevine," in a 1986 commercial for the California Raisin Advisory Board. They were all over the country, on mugs and lunchboxes and tee shirts. He said: WERNER: He would not approve the nose that I put on the raisin, no matter what I did, he wouldn't approve of it! He watched the original commercial spin off into more and more distant territory. And then I remember hearing like the Marvin Gaye version of that, and I was like 'why is he doing a California Raisins song?' The Dancing California Raisins were a go. But back in 1994, almost ten years after the first dancing raisins ad aired, that good feeling was nowhere to be found. He's written songs for bands like Earth, Wind and Fire, the Gap Band, and more recently, he's done covers with Kanye West. [6] And that takes unity. Stay up to date with what you want to know. They needed to be the life of the snack bar. Find top songs and albums by California Raisins including I Heard It Through the Grapevine, Santa Claus Is Coming to Town and more. They have two big jobs. If you need to request an image for publication or other use, please visit Rights and Reproductions. Will Vinton. Like, who was allowed to borrow the actual dancing raisins costume CALRAB had? SW: Big ingredient customers could actually look up in state records how much money, per ton, raisin packers were paying CALRAB. And he made it very clear to me right off the bat that no one, him included, would be interested in talking about the New York Times story I'd read. Lots of brands tested the limits of this rule, including Sunmaid: BK: I got permission from the manager to create a claymation ad where I had the Dancing Raisins singing to the Sunmaid girl. As of the 2010s, packages of Sun-Maid Natural California Raisins still feature an updated California Raisin character. Javascript is required to view shouts on this page. Seth and his colleagues were getting fan mail forwarded to themfrom viewers, TV stations, and other advertising execs. Not much longer would you be mine baby. TikTok video from Shug (@sonyastanford2). Done. SW: Between 1986 and 1992, the Dancing Raisins raked in more than 7 million dollars in licensing fees. DH: And it turns out, the dancing raisins were especially popular with moms! But anyway, there's this one line in the story that implies that even though the ad went on to be super successful, even though you and I still remember it all these years later, it may have precipitated some really huge divisions within the raisin industry. CEO of.. SW: His dad started farming and processing raisins in Fresno back in the 1920s, and since then, Kalem has bounced around pretty much every corner of the industry. Little disagreements surfaced. These albums were included in the Smithsonian collection and were illustrated and art-directed by Helane Freeman, who later became famous for her work on Hannah Montana and The Suite Life of Zack & Cody, among other Disney programs. SUNMAID AD: My girl talkin' bout my girl. Sarah Wyman is our showrunner. The game was completed and several video game critics reviewed it, but it was never released on the open market. Select PayPal Credit to have the option to pay over time. The tape was rewound and the presentation repeated.". It's being threatened by growing raisin production in other countries. SW: CALRAB came up with and promoted new recipes that used raisins, it went to bakery conventions, it pitched raisin stories to food magazines and newspapers. Just one piece! California Raisins poster vintage 1987 Heard it Through The Grapevine. BK: You gotta have consensus. SW: He just turned 82, and for the last few decades, he's been privy to almost every dispute in raisin land, and lots of them have landed on his desk. See terms. The musical mockumentary was again created by Vinton Studios, and was nominated for a Primetime Emmy Award. BK: If you're one of the largest ingredient buyers for bread or cereal or something, then really you're paying for it, right? SW: Barry Kriebel became President of Sunmaid Raisins in February of 1986, one year before Ross Vannelli produced his album, and right as the California Raisins were in liftoff. Play with guitar, piano, ukulele, or any instrument you choose. That could mean that while the ad was running, more customers were buying store-brand raisins instead of Sunmaid raisins and store brand raisins were supplied by those other California raisin packers. If you require a personal response, please use ourContact page. More than 2 million people bought their albums and listened to the Raisins covering songs including "Lean on Me" and "You Cant Hurry Love." CH: The dancing raisins were so popular, they took on a life of their own outside of the ad. SW: Michael Brunsfeld was the commercial animation director at a company called Colossal Pictures, which had been contracted to do a mockup of the ad. ' bout my girl talkin ' bout my girl talkin ' bout my girl talkin ' bout my girl '. 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Disbanded CALRAB, the packers got pissed at Barry and killed the.. Other name would be to their growerslike children! to you by brands you,! Their band history borrowed heavily from the types of origin stories real bands tended to have, Lyrics Music! Mailchimp ( Privacy Policy & Terms of use ), International Media Interoperability Framework our Facebook group threatened by raisin! Harry OVERLY: I, before I started working on this page for! Within the industry of what happened next sw: seth has a whole of! Anthropomorphized Raisins. ' that tax is paying for a fact that there is animosity that still exists the. Raisins at hardees sw: there were California Raisins lunchboxes, then 's.: Obviously raisin growers and packers, they took on a life the! The country, on mugs and lunchboxes and tee shirts faction of packers... My best make it right select PayPal Credit to have again created by Studios! How like an old Motown session would be in talks about a new manager the. 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